... because no one should miss out on dessert
I was an independent contractor hired to create the company logo, wireframes, prototype, and website for Low Carb Indulgence LLC.
Project Duration: 6 weeks
My Role: UI designer & website developer
Low carb Indulgence LLC is a company who sells low carb "keto" desserts to restaurants for resale.
Logo
The first component I started with when I took on this project was the company logo. This is an essential part of branding, so I wanted to ensure the client was happy with what I created.
I went back and forth with the client on which colors they wanted incorporated in their logo.
The client expressed that they wanted the main color of their logo to be a bright, hot pink color. To allow them to see a few different shades of pink in action, I created some quick test logos with a few different fonts.
After sending the client these four test logos, they expressed that they like the first logos fonts, but they would like to see it in a more bright pink color rather than a purple.
They also said they did not want the bottom word to touch the top words. Lastly, they asked if I could expand the tail of the "g" in "indulgence" to make it more personalized.
After taking their requests, I sent them a few more test logos.
The client expressed that they liked the the oval surrounding the words.
Out of the three, they said they liked the second logos pink color the most, and they preferred the "low carb" font to be thin rather than thick.
Taking their preferences, I finalized the logo by adding a little dimension to the logo.
Website wireframes & prototype
Before I even started wire-framing, I did a little research to get some bakery style website inspiration. I created a mood board of bakery websites I thought had powerful designs.
I noticed that almost every bakery website had something in common: they all had hero images on their home pages.
After studying these websites I decided I was ready to start the wire-framing.
The client said they wanted 4 pages total for the website: a home page, a products page, an "our story" page, and a contact page. Judging by the fact that almost every bakery website has a hero image, I decided that it must be an important element so I included it in the wireframe.
High Fidelity Desktop Wireframe
To show the client how the website would be responsive, I also included some iPhone wireframes.
High Fidelity iPhone Wireframe
After sending the wireframes to the client, they approved the design, so I created the mockup.
To see the coded website, refer to lowcarbindulgence.com
Final Mockup
