Billius - Everybody Pays!
BilliUs aims to centralize bill paying into one app and unburden accountability in multiparty billing.
Project Duration: 3 weeks
My Role: UX designer & researcher
Tools: Figma, EnVision, Miro, Trello, Google Forms, Google Slides
The Problem
Joint bill splitters, such as roommates, often have to deal with confronting their roommates about not paying their portion of the bill on time, or forgetting to pay their own part, especially if the bill only has one person's name on it. This can lead to tension between roommates and cause unwarranted stress.
The Solution
To solve this problem, BilliUs allows users to import their bills and split them for users through the app, that way no one person is responsible for the entire bill. It also gives alerts reminding users to pay their bills on time.
The Team
User Research & Insights
User Centered Inspiration/ Motivation
- Hold all parties accountable with bill sharing
- No more missed payments means you can focus on growing your credit score
- Takes pressure off of roommates having to discuss bills
Survey
My team and I conducted a survey using Google Polls to narrow down the target audience and see how many users actually split their bills.
From the100 people who participated in the survey, we found that 40% split their bills. From that data, we also found that more than half of the people aged 18-30 split their bills.
The data we got from this survey helped justify the potential need for a bill splitting app.
Affinity Diagram
My Team and I conducted 5 user interviews. From these interviews, we created an Affinity Diagram to map out the main ideas discussed in the interviews.
Key Takeaways:
- "Uses Venmo"
- "Autopay"
- "Multiple Bills"
- "Split Bills with roommates"
I Like, I Wish, What If & Feature Prioritization Matrix
From the information we gathered from research, my team and I created an I Like, I Wish, What If chart to narrow down the features we wanted to include. From this, we organized the sticky notes into the Feature Prioritization Matrix to figure out the features with the Highest impact and lowest complexity to include.
Key Takeaways:
- "Payment Reminders"
-"Don't have to remind my roommates"
-"Pay all bills within one app"
-"Alerts"
Competitor Analysis
Next, we created a Competitor Analysis including both direct and indirect competitors. We found that our direct competitors charge service fees, display a lot of ads, have bugs, and make it difficult to delete expenses.
User Persona
To give BilliUs a target user with a face, we created a User Persona based on the characteristics and attitudes of the people we interviewed. Mindy, a young adult from Seattle, Washington, is financially conscious and is tired of her roommates not paying their bills on time.
User Journey Map
We created this user journey map to portray the experience that Mindy is having with her roommates, without BilliUs in the picture. She goes through some highs at first, but when the bill is due and her roommates haven't paid their portion of the bill, Mindy gets stressed and doesn't know what to do.
Definition & Ideation
User Insight Statement
Mindy, a recent college graduate, who is entering the workforce, needs a way for her and her roommates to manage their shared bills so they can pay on time, in a way that unburdens Mindy from having to hold her roommates accountable.
Problem Statement
We have observed that people who split their bills, experience stress when one or more parties do not pay on time. Billius was designed to achieve bill consolidation and manage bill splitting between different parties. User research* shows that 58 percent of people ages 18-30 split bills.
How Might We
How might BilliUs consolidate and split bills in a way that relieves its users from having to hold each other accountable?
Storyboard
The storyboard is Mindy's journey with BilliUs now added to the equation. With all of her roommates now onboard with BilliUs, Mindy no longer has to worry about her roommates paying on time. Mindy is now stress free and can focus on other things in her life.
Prototyping
User Flow
Wireframe Sketches
As a team, we each drafted a set of thumbnail sketches for the screens. Once we compared each screen, we took the best ideas from each version and implemented them into our low- fidelity prototype.
Low Fidelity Prototype
Next, as a team we created the wireframes for the task flows. To view full prototype, click on the embedded Figma link.
High Fidelity IOS Iterations
Thank You!
